elvum: (Default)
elvum ([personal profile] elvum) wrote2008-11-29 08:51 pm

What's up with the RSC?

Is it just me, or have the Royal Society of Chemistry got a new publicity officer or something? First it was perfect Yorkshire Pudding*, last week it was that exam standards are eroding, and today it's a competition to discover the best possible ending to The Italian Job. Accusations of lazy press-release journalism and the fact that I agree where exam standards are concerned aside, I can't help but think that all of this is a little peripheral to scientific research...

*incidentally, the recipe given in the RSC press release originally failed to mention what kind of milk to use (and still is pretty ambiguous IMO); when John Emsley was interviewed on the Today programme, he declared skimmed milk to be "essential".

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